Buyer's behaviors are changing.
Salespeople should change, too.
Understand the buyer's decision-making process and approach sales with flexibility and intuition.
The Story of InStorm
Isn't it time for your business to reach its apex? Your greatest success is just around the corner.
We are salespeople first and trainers second, driven by the passion to empower fellow sales representatives. Our unique experiences shape our language and insight, allowing us to deliver relevant and engaging solutions that inspire growth and success in every sales professional. Able to provide practical yet engaging solutions to salespeople.
Industries
Pharma
Medical representatives are having trouble connecting with doctors. In the pharmaceutical industry, representatives need to be quick and adaptable. A good way to engage with doctors is to use short, focused efforts and follow the steps in the buyer's journey closely.
FMCG
Understanding and utilizing the best B2B practices is crucial in the FMCG sector. Maintaining regular and productive on-site meetings with clients is essential. The most important part of the buying journey that sales representatives must manage is solving clients' problems and negotiating effectively, as these are key elements to success.
Telecoms
The telecom sales process is unique and highly competitive, with closely matched people facing the challenge of creating distinct value while engaging in brief customer interactions. They must gather essential information with just three to four questions, adapt quickly, and deliver the best possible offer—all while maintaining accuracy in a fast-paced environment.
Shared Service
To succeed in this business, engage customers and clearly communicate what matters to them. Supporting customers through the buying cycle can be challenging.
Banking
Customer perception of banks makes this business difficult. It is important for bankers to balance proactive sales with maintaining relationships. A consultative selling approach and understanding the buyer's decision-makingential since bankers usually interact with customers multiple times before closing a deal.
Our
Solutions
Training delivery
We love mistakes.
We aim high when it comes to training delivery. Our main belief is that people learn from the losses rather than while winning. That's why we are hard believers in the learning-by-mistake training approach. We have various ways of delivery:
- Highly practical 1-hour sessions
- 1 or 2 days training courses
- 3-hour sessions
Sales Coaching
We practice what we preach.
Yes, we are great at training sales managers on how to coach their people. Beyond that, we feel comfortable either in the training room or on the field with customers. We coach sales reps and sales managers on the field so we can be sure that they will apply what they have learned during the training.
It’s all about a dialogue
A few words from some of our clients. See client stories for more.
One of the highest-rated trainings in our HP Sofia Management Development Program 2023 was the one on authentic leadership delivered by our vendor InStorm in collaboration with Bulgarian journalist Miroluba Benatova
Hristina Stoyanova
PMO team manager at HP
This is a training that I have already excitedly told at least six people about.
Presenting with impact changed many of my ideas about how people perceive information, how it wakes up, and how interest is retained when presenting. I thought I knew. Indeed.
Thanks, Zachary, for a super helpful two days.
Iliyana Margaritova
Brand and marketing communications at Yettel
We use InStorm services to train our most successful sales reps. They have developed various business simulation endings for us, and thanks to their different approaches, the participants in the training are extra practical trainees engaged and satisfied with the experiences non-standard they receive and knowledge t.
The demonstrated professionalism and serious expertise in the sales processes guarantee that the Instorm team deserves the trust of its future customers.
Lyubomir Ivanov, Senior Manager ,A1